Overview
Ralf Garrison, a destination travel industry veteran and entrepreneur, offers consulting and advisory services to tourism-dependent businesses, navigating the post-Covid endemic more recent the economic and geo-political and economic and its ongoing economic consequences to the leisure travel industry, its tourism-dependent businesses, and residents.
His interests, unique experience and expertise are around destination resort communities who share an appreciation for and commitment to sustaining the unique lifestyle available in where local residents, visitors, and second homeowners co-exist.
Ralf offers advisory services independently, builds project-specific teams for larger projects from his Advisory Group platform , or via his social enterprise program - The Insights Collective
Initiatives and Offerings:
Fall 2022
Analyst, Strategist, Storyteller
Garrison offers advisory services to tourism-dependent businesses and their public sector representatives in mountain and coastal resort communities.
Widely recognized as an industry veteran and thought leader, Garrison's unique qualifications, experience and expertise, includes research/analytics, interpretation, insights, and the application of strategic planning, often utilizing proven group facilitation and communication skills well suited to complex political situations.
Services are configured around client needs and are offered on a one-time project basis or longer retainer agreements.
Resort-Community Tourism Infrastructure
The Advisory Group a strategic planning and marketing company, created in 1984 provides an administrative, technological and strategic planning resource center for the destination travel industry. The Group’s network and enabling resource platform has served hundreds of clients as well as several successful travel-related businesses founded/operated by Garrison.
The Group’s core competencies are focused on mountain and coastal resort towns, the economic foundation and organizational infrastructure required to sustain the lifestyle of residents and visitors alike.
Initiatives - 2022/23:
Social Enterprise
As the industry continues its transition from pandemic related health crisis to the ensuing economic and geo-political uncertainty, Garrison expects a long road to recovery, and continued disruption to the legacy status quo, presenting a host of considerations that will be challenges for some and opportunities for others.
“Having lived and worked in resort towns for much of my career, my vocational and avocational interests have long-since co-mingled as have my colleagues, associates and personal friends. Now I’m in a position to help and industry that has been very good to me…” he observed.